404 Apparel
We partnered with 404 Apparel, a Sri Lankan basketball uniform and sportswear brand, to design and develop a high-performance e-commerce website that showcases their products, strengthens their brand identity, and simplifies the ordering process for athletes and teams. The project focused on bold sports-centric design, clear product presentation, and a smooth shopping experience across all devices.
Industry
Sports wear
Launched
2026
Client
Supun Samarawickrama
Time Duration
3 - 4 Weeks
A glimpse into design, functionality, and UX.
Design Highlights
404 Apparel - Beyond Ordinary
404 Apparel is a basketball-focused apparel brand that specializes in basketball uniforms, team kits, and performance sportswear designed for players, clubs, and sports communities. The brand represents energy, teamwork, and competitive spirit. Our goal was to translate this identity into a powerful digital platform that highlights product quality while making it easy for customers to explore, customize, and purchase basketball gear online.
The client envisioned a modern online platform that reflects the intensity and professionalism of basketball culture while serving as a central hub for their products and brand story. The website needed to clearly present collections, promote new drops, and build trust with teams and individual athletes looking for reliable basketball apparel.
We designed and developed the platform with a strong focus on both visual impact and functional performance:
Sports-driven, bold UI inspired by basketball culture
Clear product categorization for uniforms, kits, and collections
High-quality product displays optimized for performance wear
Mobile-first layouts for players and young audiences
Optimized e-commerce flow for faster browsing and checkout
Special attention was given to speed, responsiveness, and usability, ensuring smooth performance even with high-resolution sports imagery.
The finished website positions 404 Apparel as a professional basketball uniform brand with a strong digital presence. It allows customers to easily explore products, understand design details, and confidently place orders. The platform now supports the brand’s growth by acting as both a sales channel and a brand-building asset.
Let’s bring your vision to life with stunning design and strategic solutions. Get in touch today!