Smart Ceylon

404 Wear

We collaborated with 404 Wear, a basketball-inspired streetwear brand, to design and develop a bold, trend-driven e-commerce website using Shopify. The project focused on blending basketball culture with everyday fashion, delivering a visually striking online store that supports brand storytelling, product discovery, and smooth online purchasing.

Industry

E-commerce

Launched

2026

Client

Supun Samarawickrama

Time Duration

3 - 4 Weeks

A glimpse into design, functionality, and UX.

Design Highlights

Inspired by the Game. Designed for the Streets.

404 Wear is a modern streetwear brand inspired by basketball culture, urban fashion, and athletic aesthetics. The brand bridges the gap between on-court inspiration and off-court lifestyle wear, offering apparel designed for both comfort and statement. Our role was to translate this identity into a high-impact digital storefront that resonates with a young, style-conscious audience.

The client aimed to build a global-ready streetwear brand presence with a strong visual identity and seamless shopping experience. The website needed to feel bold, minimal, and fashion-forward—while clearly showcasing collections, limited drops, and brand attitude inspired by basketball culture.

We developed the website on Shopify, leveraging its scalability and e-commerce performance while customizing the experience to fit the brand’s identity:

  • Clean, bold layouts inspired by basketball and street fashion

  • Collection-focused navigation for effortless browsing

  • High-impact visuals and product storytelling

  • Mobile-first design tailored to younger audiences

  • Optimized Shopify checkout for fast and secure purchases

Every element was designed to support brand recognition, conversion, and future growth.

The final platform positions 404 Wear as a strong basketball-inspired streetwear brand with a professional e-commerce presence. The website allows customers to explore collections intuitively, connect with the brand’s identity, and shop confidently—supporting both brand building and online sales.

Let’s bring your vision to life with stunning design and strategic solutions. Get in touch today!